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Collecting & the comic ages

What are Marvel Value Stamps, and why do they matter for grading?

Published Sep 14, 2026 · Updated Sep 14, 2026 · 1 min read

Short answerMarvel Value Stamps were a promotion printed inside most Marvel comics from 1974 to 1976: a numbered stamp of a character on an interior page that readers were encouraged to cut out and paste into a stamp book. Because readers did exactly that, many Bronze Age Marvels from those years are missing a piece of a page. A cut stamp drops the grade sharply or earns a green qualified label, so "Marvel Value Stamp intact" is a meaningful phrase in a listing.

The promotion

Marvel ran two series of Value Stamps. Series A (1974–1975) had 100 stamps of Marvel characters; Series B (1975–1976) had 100 stamps that assembled into larger images. Each stamp was printed on an interior page — often in the letters column or the Bullpen Bulletins page — with a dotted line inviting readers to cut it out. Completed stamp books could be exchanged for discounts at conventions.

Why collectors care

The promotion ran through exactly the years that produced some of the Bronze Age's biggest keys, including Incredible Hulk #181 (first Wolverine, November 1974), Amazing Spider-Man #129 (first Punisher, February 1974), Werewolf by Night #32 (first Moon Knight, August 1975) and Giant-Size X-Men #1 (May 1975). A large share of surviving copies have the stamp cut out.

How grading treats a cut stamp

  • A missing stamp is a missing piece of the page. On a blue Universal label it caps the grade at a low number regardless of how nice the cover is.
  • CGC will instead assign a green Qualified label noting "Marvel Value Stamp missing" with the grade the book would otherwise merit. See What is a qualified grade?.
  • CBCS follows the same approach.

What to check when buying

For any Marvel with a 1974–1976 cover date, look for the stamp on the label notes or ask the seller to confirm it is intact. Listings in the store for books from these years note the stamp status in the specifications, and the Bronze Age collection page explains other era-specific checks.

Written by the Rare Comics Collectors grading team. Spotted an error or have a question this guide does not answer? Tell us.

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